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Travel Trends 2016: Data Reveals Hot Spots and New Consumer Insights

Travel Trends 2016: Data Reveals Hot Spots and New Consumer Insights

Travel & Hospitality Search

The latest Google data on this year's hot spots and how travelers are planning and booking their trips.

How People Use Their Devices

How People Use Their Devices

Mobile Micro-Moments

4 Media-Planning Tips for Online Video Advertising Success

4 Media-Planning Tips for Online Video Advertising Success

Advertising Video

  • YouTube on TV or TV on YouTube? The Blurred Lines of Online Video Consumption

    Infographic
    • Video
    • Measurement

    Viewers increasingly watch TV programming on YouTube and YouTube on TV. How these blurred lines ...

  • Mobile Ads Need an Update. Programmatic Native Could Be the Answer.

    Article
    • Programmatic
    • Advertising
    • Mobile
    • Display

    Programmatic native ads allow advertisers to build beautiful, more effective ads that fit the form ...

  • 7 Ways to Win Consumers on Their Path to Purchase

    Article
    • Search
    • Retail
    • Consumer Trends
    • Mobile

    The path to purchase, from start to finish, is rarely linear. Seven customer journeys show ...

  • How Mobile Has Changed How People Get Things Done: New Consumer Behavior Data

    Article
    • Search
    • Mobile
    • Micro-Moments

    New research on search intent: how and how much people turn to search in moments ...

  • 5 Online Video Trends to Inform Your 2017 Media Plan

    Infographic
    • Video
    • Mobile
    • Advertising

    People are spending more time than ever consuming media. Here's the latest data on YouTube's ...

  • Executive Perspectives

    Topic
    • Micro-Moments

    Insights into how the world’s leading brands and agencies are reaching consumers and winning micro-moments ...

  • New Research Shows How Brands Can Win Travel Micro-Moments

    Infographic
    • Travel & Hospitality
    • Consumer Trends
    • Micro-Moments

    New travel research reveals key micro-moments for brands.

  • ASMR Videos Are the Biggest YouTube Trend You've Never Heard Of

    Article
    • Video
    • Advertising
    • Consumer Goods
    • Consumer Trends

    Sound-oriented 'ASMR' videos are resonating with millions of YouTube users. Learn how some brands are ...

  • 3 Key Shopping Micro-Moments for a Mobile World

    Infographic
    • Retail
    • Micro-Moments
    • Mobile

    Brands can win shopping micro-moments by being there and useful for consumers.

  • Boosting App Installs With Real-Time, Data-Driven Creative for Waze

    Case Study
    • Apps
    • Mobile
    • Micro-Moments

    Learn how Waze used data-driven creative and programmatic to increase app installs, and how marketers ...

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Fashion Trends 2016: Google Data Shows What Shoppers Want

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Micro-Moments: Your Guide to Winning the Shift to Mobile

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The Best Tools for Consumer Insights: Lessons From Google BrandLab

Planning Tools

Google Trends

How do people search for your brand? When do searches spike? What about your competitors? The Google Trends tool uses real-time search data to help you gauge consumer search behaviors over time.

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