GfK Insights Blog

General

Nations as brands: Why global perception matters

Health

Why biopharma needs to improve customer engagement

Technology

Mobile technology and the balancing act of global and local marketing

Media & Entertainment Media Measurement

‘The Grand Tour’ drives into pole position for Amazon

Technology

Are consumers willing to exchange personal data for rewards?

Media & Entertainment Media Measurement

Square eyes: Are kids in the UK watching too much video?

Consumer Goods Market Opportunities and Innovation

Voice analytics unlocks critical insights for concept and ad research

Technology

Get to know me: The emotional appeal of technology showcased at CES 2017

Financial Services Technology

The future of FinTech goes far beyond mobile wallets

Consumer Goods User Experience (UX)

3 usability tips every appliance manufacturer should consider

Media & Entertainment Media Measurement

Queen Elizabeth II – The jewel in the Netflix Crown?

Technology

2016: A technology-driven marketplace of Connected Consumers