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The Case for Diversity in Advertising

The Case for Diversity in Advertising

Advertising Consumer Trends

New research shows black millennials want to see more diversity in advertising.

Google Unmasks the Skin Care Trends of 2017

Google Unmasks the Skin Care Trends of 2017

Consumer Trends Search

Dealing With Data: Today's Marketing Analytics Challenges and Opportunities

Dealing With Data: Today's Marketing Analytics Challenges and Opportunities

Measurement Advertising

  • What Black Millennials on YouTube Want From Advertisers

    Article
    • Video
    • Advertising

    5 of the top #YouTubeBLACK creators share in their own words how brands can make ...

  • Winning the Consumer Electronics Shopping Moments That Matter

    Infographic
    • Mobile
    • Micro-Moments
    • Retail
    • Search

    These are the key micro-moments where consumer electronics marketers can engage shoppers and win sales.

  • Mindset Matters: How leading marketers are driving growth

    Article
    • Measurement
    • Advertising

    In our new mobile world, brands need a new approach to measurement. Learn how leading ...

  • Marketing to Gen Xers? Here's What They're Watching on YouTube

    Article
    • Video
    • Consumer Trends
    • Search

    Gen Xers account for over 1.5B views every day on YouTube. See new research on ...

  • The Surprising Benefits of Failure

    Article
    • Measurement
    • Advertising

    Establishing a "quarterly failure report" is one way marketers can help create a culture of ...

  • YouTube Movie Trailers Leaderboard: Oscars 2017

    Ads Leaderboard
    • Video

  • Creativity in Constraint: Unlock New Forms of Storytelling With 6-Second YouTube Bumper Ads

    Article
    • Video
    • Creative
    • Advertising

    To showcase the impact of YouTube's bumper ads, we asked filmmakers and agency creatives to ...

  • Winning the Moments Before the Dealership

    Article
    • Automotive
    • Mobile
    • Micro-Moments

    New research shows that being there and useful in auto consumers' early micro-moments is critical ...

  • Budweiser’s World Series Home Run: 1 Campaign Success Story, 3 Viewpoints

    Case Study
    • Sports & Entertainment
    • Video
    • Advertising

    A Budweiser case study, told from three different viewpoints: brand, creative, and media. See how ...

  • A Mobile-First Mindset Is Essential in Marketing Analytics

    Article
    • Measurement

    As people move between channels and devices, traditional media metrics have become outdated—making a mindset ...

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Micro-Moments: Your Guide to Winning the Shift to Mobile

Planning Tools

Google Trends

How do people search for your brand? When do searches spike? What about your competitors? The Google Trends tool uses real-time search data to help you gauge consumer search behaviors over time.

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