Deliver strategic insights backed by integrated, reliable data.
Businesses that integrated multiple sources of customer and marketing data outperformed competitors in sales by 23%.Source: Harvard Business Review whitepaper
Create a wider lens
Insights to fuel your strategic know-how.
As mobile use grows, so does the challenge of understanding consumer touch points at scale. You need to gather and interpret the data to provide reliable recommendations — all at the speed of the consumer.
See how the right insights helped improve the Progressive Insurance mobile experience.
See how the right insights helped improve the Progressive Insurance mobile experience.
All your data, all in one place.
Every analyst knows that reliable reporting requires accurate data. It all starts with gathering the right data using bits of code. With Analytics 360, you can plug in all your data sources and get a unified view of your customers’ behavior across devices and channels.
Insights you can act on.
Analytics 360 integrates with ad products you already use, like AdWords or DoubleClick. Use powerful behavioral data to immediately focus your marketing efforts and improve results.
Measure and Optimize
Complete measurement for stronger results.
Siloed data isn’t particularly helpful. Instead, you need integrated data to better understand your marketing mix. Attribution 360 analyzes all available data streams to show how all of your marketing efforts are working together.
See how each channel is performing.
Attribution 360 gives you a true picture of your entire marketing mix, including TV, print, digital, and out-of-home. Layer on seasonality, economic conditions, and other external factors to get the most complete picture of your marketing’s impact.
Data-driven insights for the right optimizations.
Quickly spot opportunities and present actionable information. With credit assigned to every touchpoint in the customer journey, Attribution 360 allows you to get granular in your analysis and create highly accurate models.
See how digital marketers gain insight into increasingly complex customer journeys by connecting data online and offline.
Google Analytics 360 Suite
Integrated.
Intelligent.
The Google Analytics 360 Suite puts data, analytics, site optimization, tagging, attribution, and beautiful reports all together in one powerful package. So your enterprise can reach its goals and get better results every day. The suite includes:
Gain new insight with a total view of the customer experience.
Get more data and less hassle with powerful APIs and partnerships.
Discover the true value of all your marketing channels.
Match the right people with the right message.
Test and deliver more personal experiences on your site.
Build beautiful and shareable reports, with all your data in one place.