TurboTax offers loyal customers a tailored experience with Customer Match

Learn how TurboTax used Customer Match to reengage its most loyal customers with tailored search ads and landing pages, while reducing cost per conversion by 31%: https://goo.gl/OKYj4x

The shift to mobile has happened. And as marketers on the frontline, you need tools that help you build mobile-first experiences at scale. AdWords Editor is here to help -- and just in time for the holidays. The latest version (11.6) includes support for universal app campaigns, Gmail ad templates, and much more. Learn more here: https://goo.gl/tyaLnJ

Starting today, display URLs in Unicode characters [https://goo.gl/uOHBwE] will show as Unicode characters regardless of the user's Google language preference. Previously, we would only show the display URL in Unicode characters if its language matched the user’s Google language preference.

To add more links to your ads, create sitelink extensions. Sitelinks can take people to specific pages on your site. Make sure to have at least six active sitelinks, AdWords will rotate the best ones for every auction. Set them up here: https://goo.gl/9TQi4a
#GoogleBestPractices

SMX East Rewind: Catch up on our latest ads and analytics announcements.

Yesterday at SMX East in New York City, Jerry Dischler and Babak Pahlavan answered questions from industry experts, and shared updates on the latest innovations in ads and analytics. If you couldn’t make it, SMX has you covered. You can watch the full keynote here: https://goo.gl/3rWRm

Learn more about our announcements on the AdWords blog: https://goo.gl/E7e7BQ.

Official Guide to Finding Mobile App Users
So you’ve got an amazing app to share with the world. That’s great. Only thing is - there are millions of other apps out there also trying to share the spotlight. How will you find the right folks to download and use your mobile app? Follow this guide to learn more: https://goo.gl/ZX4jtC #GoogleBestPractices

Mobile phones have created new ways for consumers to engage with brands, often blurring the physical and digital worlds. However you reach your audience, Google has the technology to help marketers reach the people who matter most for your business and measure the impact of your messages. Learn about several new innovations designed to help you close the loop on digital, between online ads and offline sales, and across devices: https://goo.gl/nvqBk8

One of the most important things to get right in your search ad is the creative, or messaging, you put into it. Better creatives improve ad relevance and drive more qualified clicks. In this video series, you’ll learn how to create compelling ads as people search on Google.com. https://goo.gl/i1jFPM #GoogleBestPractices

Get the latest updates to the AdWords app

The AdWords app lets you manage your AdWords campaigns right from your smartphone. We’ve recently rolled out new features to the app for Android and iOS to help you get more done while you’re on the go.

What’s new for the AdWords app on Android:
- Favorites. Access your AdWords accounts faster by tagging the ones you most frequently use in your manager account
- Notifications. Receive important notifications about the status of your ads, budget and billing for all of your active accounts
- Search and filter. Search and filter your account for specific campaign, ad groups or keywords so you can quickly drill into the areas that need your attention
- Quality Score. Use the Quality Score column under Keywords to get an estimate of the quality of your ads and landing pages
- Expanded text ad data. View performance statistics for your expanded text ads: http://goo.gl/y6U99m

Download the AdWords app for Android today: http://goo.gl/yQzLLV

What’s new for the AdWords app on iOS:
- Manager accounts. Easily navigate your manager accounts (previously known as My Client Center)
- Notifications. Receive important notifications about the status of your ads, budget and billing for all of your active accounts
- Quality Score. Use the Quality Score column under Keywords to get an estimate of the quality of your ads and landing pages
- Expanded text ad data. View performance statistics for your expanded text ads [http://goo.gl/y6U99m]

Download the AdWords app for iOS today: http://goo.gl/bk5rP5

Meet Academy for Ads — on-the-go training for Google’s ad products. Find courses on AdWords, Display, and @DoubleClick via an easy-to-use, mobile-friendly interface. Sign up to start growing your Google advertising knowledge: https://goo.gl/eWxNOk

Join us in 10 minutes for a live webinar on driving maximum value for your app from start to finish. You don’t want to miss this! http://goo.gl/qe4xkZ

Consumer expectations for immediacy and relevance are higher than ever, and successful brands are those that connect with consumers in those critical moments — the I-want-to-know, I-want-to-go, I-want-to-buy moments. Based on our deep understanding of intent and context, we’ve built products like remarketing lists for search ads (RLSA) and Customer Match to help you be there and be relevant in those moments. Today, at SMX East in New York City, we shared new insight into these ad innovations.

Learn about these new features, and how they can help you customize your campaigns to drive performance: https://goo.gl/yXqfLa