Why Domain Management
Brand reputation and customer trust rely on secure domains
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Brand reputation and customer trust rely on secure domains
Successful companies rely on a global web presence to build and strengthen their brands. Registering domains is the first step to promoting your brand to a worldwide audience, and domain management is the first line of defense to prevent brand abuse.
However, managing a global domain portfolio is a complex process. Inadequate domain coverage and misunderstandings of regulations can lead to missed opportunities as well as unplanned and costly acquisitions.
Effective brand owners are more focused than ever on rationalizing and optimizing their domain portfolios. To do so, they employ strategies for generic top-level domains (gTLDs) and country-code top-level domains (ccTLDs) that address the entire domain management lifecycle.
Without visibility into portfolio metrics, domain portfolios can become bloated, misaligned and underutilized. With clear domain portfolio strategies in place, companies can make smart domain registration decisions to ensure proper coverage, maximize portfolio values and keep budgets in check.
Visit the MarkMonitor New gTLD Resource CenterThe complexity of managing a large global domain portfolio requires more than a vendor. You need a true partner offering a rich solution set, advanced security features, and deep industry expertise to preserve your marketing investments, revenues and customer trust.
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