Test! Test! Test! We've heard time and time again that testing is critical for building a better website. But how do you run a successful test? https://goo.gl/GTBC8p #Optimize

Why Should You Use Segments In Google Analytics?
#measure #analytics

"In Google Analytics a segment is a way to specify the data you’re seeing in every standard view. Google Analytics just throws it all in there, on one big pile of data. This means that when you’re looking at a standard view in Google Analytics you see: ‘all sessions of all visitors’, you see: total revenue, all pages, average time on page of all users, the landing pages of all visitors."

‘All Killer, No Filler’: The Next Web finds the right message with Google Optimize 360 Using Optimize 360 to uncover the strongest messaging for their call to action, The Next Web was able to improve its clickthrough rate by 107%. Read the case study to learn more: https://goo.gl/msH0S9 #Optimize

Data Connectors and Data Sources in Data Studio
#measure #analytics

"When we talk about Google’s Data Studio, data connectors, data sources and data sets, that’s a whole lot of ‘data’ to be throwing around and it can cause some confusion. Since these are the fundamental and only ways to get information into your reports, short of copy-and-pasting (please don’t do this), it’s worth having a solid understanding of what they are and how to use them."

Let Google Analytics Help Boost Your Content Marketing

"Social media is a big part of content marketing. Content marketing involves creating and sharing or distributing valuable content. The goal is to position your brand or business as an authority or thought leader in a particular niche — and then drive traffic and business to your brand."

A Marketer's Guide to Google Analytics Dashboards

"... that dashboard pictured above is not one that you necessarily want to apply to your Google Analytics account because it makes sense or follows a logical flow. No, it’s more of … well, a fashion show demonstrating a few of the sexier options you have when building out dashboards in Google Analytics."

Dealing With Data: Today's Marketing Analytics Challenges and Opportunities Featuring three strategies that can help you turn insights into action: https://goo.gl/X6Wms7 #Marketing #Measure #Analytics

How to Create a Goal in Google Analytics

"Creating goals is important for anything in life and is especially important to the success of your online efforts. They help you remain focused and accountable to your progress."

You Don't Need a 'Growth Hacker,', Just a Data-Driven Marketer

"If it’s not already obvious by now, I’m not a huge fan of the phrase ‘growth hacking’ or the job title of growth hacker. The simple reason is, it’s not needed. It’s redundant and unnecessarily distracting."