This is going to get very old very quickly if every new post has a dozen people complaining about Kendrick being repeated or how he should’ve chosen your favorite album instead.

DAMN. is an insane project from quite possibly the best album artist of our lifetime. Maybe Cole has read a bunch of reviews or analyses that miss the mark, that don’t fully break down the forwards/backwards playability or the complex themes involved. Imagine Cole’s structural analysis breaking down both directions of this album and pairs of songs that clearly play off each other (LOVE-LUST, HUMBLE-PRIDE).

Cole started this as a passion project and we’re lucky enough it’s become so popular and so many people get to enjoy it. He dove into Frank Ocean’s work because so many fans begged him to. But Kendrick was clearly his initial motivation, and this guy does innumerable hours of research for the fan’s enjoyment. We should be nothing but excited and thankful.