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@ThinkwithGoogle

Insights you want. Inspiration you need. Keep up with the latest marketing trends, tools, and more from and .

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ThinkwithGoogle.com
Đã tham gia tháng 3 năm 2011
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  1. 22 giờ trước

    Consumer behavior is evolving rapidly; shares the four key marketing rules for keeping up with the changes.

    “The more you grow, the more you have to listen to new generations, and the more you have to practice the muscles of curiosity and community.” Marie Gulin-Merle, Chief Marketing Officer at Calvin Klein, Inc. and Chief Digital Officer at PVH Corp. Source: “4 marketing principles to live by from the brand boss at Calvin Klein & PVH,” September 2019. https://goo.gle/2ouNxKM
    2 tweet lại 12 thích
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  2. 2 thg 10

    We spoke with four brands about the benefits of short video content and how it can lead to long-term growth. Here’s what we found.

    ”Squeezing everything you want to say into six seconds is a challenge. ... a simple message and interesting, eye-catching animation was key to our success.” Phoebe Lee, Marketing Manager, Fortune Pharm, HK Source: “Why brands are repurposing longer video ads into bumper ads,” September 2019. https://goo.gle/2nDJvzo
    6 tweet lại 9 thích
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  3. 1 thg 10

    How can retailers attract customers this holiday season? A strong retailer-brand partnership is a good place to start. Learn more.

    To seamlessly engage with people through marketing (online and offline), retailers and brands must partner closely together. Source: “New research exposes a gap in retailer-brand partnerships — and how to fix it,” September 2019. https://goo.gle/2nd0pEP
    3 tweet lại 10 thích
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  4. 30 thg 9

    Would you watch a video of someone cleaning their house for an hour? Discover why people around the world want to.

    The soaring watch time for “with me” videos shows how often people all over the world turn to these videos for encouragement. Source: “Who wants to watch videos of normal people doing normal things? Just about everyone,” September 2019. https://goo.gle/2nTInrf
    4 tweet lại 4 thích
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  5. 29 thg 9

    The key to finding the right audience is to go deeper than demographics. Dive into our new Find My Audience tool and expand your reach.

    Explore new audiences Source: “Find my audience,” September 2019. https://goo.gle/2ldRzGa
    15 tweet lại 21 thích
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  6. 28 thg 9

    How can brands and agencies successfully tackle the ever-changing customer journey? Google’s shares three tips.

    “When you get to know your audience beyond demographics and understand what matters to them, you can uncover unexpected insights.” Tara Walpert Levy, VP of Agency and Brand Solutions at Google Source: “When creative and media come together, sparks fly,” September 2019. https://goo.gle/2mpwsRr
    2 replies 9 tweet lại 24 thích
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  7. 27 thg 9

    See what happened when launched a unique video campaign that put a price tag on videos from every genre.

    Xfinity Mobile had a seemingly simple idea: give potential customers sticker shock by showing them how much their data actually costs them. Source: “How one brand literally turned data into dollars,” April 2019. https://goo.gle/2mpjbrV
    1 tweet lại
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  8. 27 thg 9

    See how used personalization at scale to make their recent video campaign resonate with a new untapped audience.

    Customize your message Source: “How to personalize your creative at scale,” April 2019. https://goo.gle/2kUzf4I
    5 thích
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  9. 26 thg 9

    Overheard at

    8 tweet lại 10 thích
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  10. 26 thg 9

    Video is more than an awareness play. New research shows that people engage with it throughout the journey. Advertisers should too.

    Engage with video Source: “Your customers use video throughout the entire journey. Do you?” September 2019. https://goo.gle/2lxLt3D
    3 tweet lại 4 thích
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  11. 26 thg 9

    You need more than a one-dimensional view of your audience to deliver effective ads. Here’s why you need to dig deeper.

    Uncover unexpected insights Source: “We analyzed 75,000 YouTube campaigns. Here’s what we learned about using demographic data,”September 2019. https://goo.gle/2mUMMKb
    1 replies 1 tweet lại 9 thích
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  12. đã Tweet lại
    23 thg 9

    Online video is vital for driving results across the entire purchase journey. Discover more insights from our research with and →

    2 replies 15 tweet lại 20 thích
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  13. 25 thg 9

    Four steps to an unskippable video ad in two minutes? Yes, indeed. Here’s your quick tutorial for creative optimization.

    6 tweet lại 12 thích
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  14. 25 thg 9

    We worked with to showcase some of the most successful narrative structures. Discover how you can create the same.

    Spark curiosity Source: “It’s time to reinvent the way stories are told. Here are 3 proven approaches to try,” July 2019. https://goo.gle/2l8KdUl
    3 tweet lại 4 thích
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  15. 24 thg 9

    Overheard today at .

    4 replies 7 tweet lại 18 thích
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  16. 24 thg 9

    The key to creating more effective ads? Uncovering audience interests and behaviors. Dive into the new Find My Audience tool.

    Look beyond demographics Source: “Find my audience,” September 2019. https://goo.gle/2kYTXAv
    3 tweet lại 14 thích
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  17. 24 thg 9

    Google’s believes that the explosion of touchpoints along the customer journey means more opportunity. Learn why.

    Shape the customer journey Source: “When creative and media come together, sparks fly,” September 2019. https://goo.gle/2la5uwF
    1 replies 3 tweet lại 8 thích
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  18. 23 thg 9

    Overheard today at .

    7 tweet lại 10 thích
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  19. 23 thg 9

    Overheard today at .

    3 tweet lại 8 thích
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  20. 23 thg 9

    Overheard today at .

    1 replies 6 tweet lại 12 thích
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