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@ThinkwithGoogle

Insights you want. Inspiration you need. Keep up with the latest marketing trends, tools, and more from and .

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  1. 9 時間前

    How can machine learning help marketers both disrupt and deliver delight? Watch what Google’s has to say.

    5件のリツイート 8 いいね
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  2. 10月3日

    Consumer behavior is evolving rapidly; shares the four key marketing rules for keeping up with the changes.

    “The more you grow, the more you have to listen to new generations, and the more you have to practice the muscles of curiosity and community.” Marie Gulin-Merle, Chief Marketing Officer at Calvin Klein, Inc. and Chief Digital Officer at PVH Corp. Source: “4 marketing principles to live by from the brand boss at Calvin Klein & PVH,” September 2019. https://goo.gle/2ouNxKM
    2件のリツイート 13 いいね
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  3. 10月2日

    We spoke with four brands about the benefits of short video content and how it can lead to long-term growth. Here’s what we found.

    ”Squeezing everything you want to say into six seconds is a challenge. ... a simple message and interesting, eye-catching animation was key to our success.” Phoebe Lee, Marketing Manager, Fortune Pharm, HK Source: “Why brands are repurposing longer video ads into bumper ads,” September 2019. https://goo.gle/2nDJvzo
    6件のリツイート 9 いいね
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  4. 10月1日

    How can retailers attract customers this holiday season? A strong retailer-brand partnership is a good place to start. Learn more.

    To seamlessly engage with people through marketing (online and offline), retailers and brands must partner closely together. Source: “New research exposes a gap in retailer-brand partnerships — and how to fix it,” September 2019. https://goo.gle/2nd0pEP
    3件のリツイート 10 いいね
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  5. 9月30日

    Would you watch a video of someone cleaning their house for an hour? Discover why people around the world want to.

    The soaring watch time for “with me” videos shows how often people all over the world turn to these videos for encouragement. Source: “Who wants to watch videos of normal people doing normal things? Just about everyone,” September 2019. https://goo.gle/2nTInrf
    4件のリツイート 4 いいね
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  6. 9月29日

    The key to finding the right audience is to go deeper than demographics. Dive into our new Find My Audience tool and expand your reach.

    Explore new audiences Source: “Find my audience,” September 2019. https://goo.gle/2ldRzGa
    15件のリツイート 21 いいね
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  7. 9月28日

    How can brands and agencies successfully tackle the ever-changing customer journey? Google’s shares three tips.

    “When you get to know your audience beyond demographics and understand what matters to them, you can uncover unexpected insights.” Tara Walpert Levy, VP of Agency and Brand Solutions at Google Source: “When creative and media come together, sparks fly,” September 2019. https://goo.gle/2mpwsRr
    2件の返信 9件のリツイート 24 いいね
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  8. 9月27日

    See what happened when launched a unique video campaign that put a price tag on videos from every genre.

    Xfinity Mobile had a seemingly simple idea: give potential customers sticker shock by showing them how much their data actually costs them. Source: “How one brand literally turned data into dollars,” April 2019. https://goo.gle/2mpjbrV
    1件のリツイート
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  9. 9月27日

    See how used personalization at scale to make their recent video campaign resonate with a new untapped audience.

    Customize your message Source: “How to personalize your creative at scale,” April 2019. https://goo.gle/2kUzf4I
    5 いいね
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  10. 9月26日

    Overheard at

    8件のリツイート 10 いいね
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  11. 9月26日

    Video is more than an awareness play. New research shows that people engage with it throughout the journey. Advertisers should too.

    Engage with video Source: “Your customers use video throughout the entire journey. Do you?” September 2019. https://goo.gle/2lxLt3D
    3件のリツイート 4 いいね
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  12. 9月26日

    You need more than a one-dimensional view of your audience to deliver effective ads. Here’s why you need to dig deeper.

    Uncover unexpected insights Source: “We analyzed 75,000 YouTube campaigns. Here’s what we learned about using demographic data,”September 2019. https://goo.gle/2mUMMKb
    1件の返信 1件のリツイート 9 いいね
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  13. さんがリツイート
    9月23日

    Online video is vital for driving results across the entire purchase journey. Discover more insights from our research with and →

    2件の返信 15件のリツイート 20 いいね
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  14. 9月25日

    Four steps to an unskippable video ad in two minutes? Yes, indeed. Here’s your quick tutorial for creative optimization.

    6件のリツイート 12 いいね
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  15. 9月25日

    We worked with to showcase some of the most successful narrative structures. Discover how you can create the same.

    Spark curiosity Source: “It’s time to reinvent the way stories are told. Here are 3 proven approaches to try,” July 2019. https://goo.gle/2l8KdUl
    3件のリツイート 4 いいね
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  16. 9月24日

    Overheard today at .

    4件の返信 7件のリツイート 18 いいね
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  17. 9月24日

    The key to creating more effective ads? Uncovering audience interests and behaviors. Dive into the new Find My Audience tool.

    Look beyond demographics Source: “Find my audience,” September 2019. https://goo.gle/2kYTXAv
    3件のリツイート 14 いいね
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  18. 9月24日

    Google’s believes that the explosion of touchpoints along the customer journey means more opportunity. Learn why.

    Shape the customer journey Source: “When creative and media come together, sparks fly,” September 2019. https://goo.gle/2la5uwF
    1件の返信 3件のリツイート 8 いいね
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  19. 9月23日

    Overheard today at .

    7件のリツイート 10 いいね
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  20. 9月23日

    Overheard today at .

    3件のリツイート 8 いいね
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