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New York, NY
ThinkwithGoogle.com
Beigetreten März 2011
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  1. vor 20 Stunden

    Retailers who sell ad inventory on their own sites can complement revenue streams and deliver a richer user experience. See how.

    Retailers are sitting on a trove of audience insights that can be used in countless ways. Source: “Why online retailers should embrace advertising across digital storefronts,” August 2019. https://goo.gle/334uLJb
    5 Retweets 5 Gefällt mir
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  2. 5. Okt.

    What does it actually mean to organize your brand around the customer? Nordstrom’s Jason Gowans tell us how his team achieved it.

    “What did we do? We restructured our internal teams so that we were organized around our customer profiles.” Jason Gowans, Vice President of Marketing, Digital, and Enterprise Data at Nordstrom Source: “You can’t achieve the right business outcomes without the right measurement,” August 2019. https://goo.gle/2nRfbl8
    1 Antwort 4 Retweets 12 Gefällt mir
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  3. 4. Okt.

    How can machine learning help marketers both disrupt and deliver delight? Watch what Google’s has to say.

    6 Retweets 10 Gefällt mir
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  4. 3. Okt.

    Consumer behavior is evolving rapidly; shares the four key marketing rules for keeping up with the changes.

    “The more you grow, the more you have to listen to new generations, and the more you have to practice the muscles of curiosity and community.” Marie Gulin-Merle, Chief Marketing Officer at Calvin Klein, Inc. and Chief Digital Officer at PVH Corp. Source: “4 marketing principles to live by from the brand boss at Calvin Klein & PVH,” September 2019. https://goo.gle/2ouNxKM
    1 Antwort 2 Retweets 14 Gefällt mir
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  5. 2. Okt.

    We spoke with four brands about the benefits of short video content and how it can lead to long-term growth. Here’s what we found.

    ”Squeezing everything you want to say into six seconds is a challenge. ... a simple message and interesting, eye-catching animation was key to our success.” Phoebe Lee, Marketing Manager, Fortune Pharm, HK Source: “Why brands are repurposing longer video ads into bumper ads,” September 2019. https://goo.gle/2nDJvzo
    6 Retweets 9 Gefällt mir
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  6. 1. Okt.

    How can retailers attract customers this holiday season? A strong retailer-brand partnership is a good place to start. Learn more.

    To seamlessly engage with people through marketing (online and offline), retailers and brands must partner closely together. Source: “New research exposes a gap in retailer-brand partnerships — and how to fix it,” September 2019. https://goo.gle/2nd0pEP
    3 Retweets 10 Gefällt mir
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  7. 30. Sept.

    Would you watch a video of someone cleaning their house for an hour? Discover why people around the world want to.

    The soaring watch time for “with me” videos shows how often people all over the world turn to these videos for encouragement. Source: “Who wants to watch videos of normal people doing normal things? Just about everyone,” September 2019. https://goo.gle/2nTInrf
    4 Retweets 4 Gefällt mir
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  8. 29. Sept.

    The key to finding the right audience is to go deeper than demographics. Dive into our new Find My Audience tool and expand your reach.

    Explore new audiences Source: “Find my audience,” September 2019. https://goo.gle/2ldRzGa
    16 Retweets 21 Gefällt mir
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  9. 28. Sept.

    How can brands and agencies successfully tackle the ever-changing customer journey? Google’s shares three tips.

    “When you get to know your audience beyond demographics and understand what matters to them, you can uncover unexpected insights.” Tara Walpert Levy, VP of Agency and Brand Solutions at Google Source: “When creative and media come together, sparks fly,” September 2019. https://goo.gle/2mpwsRr
    2 Antworten 9 Retweets 24 Gefällt mir
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  10. 27. Sept.

    See what happened when launched a unique video campaign that put a price tag on videos from every genre.

    Xfinity Mobile had a seemingly simple idea: give potential customers sticker shock by showing them how much their data actually costs them. Source: “How one brand literally turned data into dollars,” April 2019. https://goo.gle/2mpjbrV
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  11. 27. Sept.

    See how used personalization at scale to make their recent video campaign resonate with a new untapped audience.

    Customize your message Source: “How to personalize your creative at scale,” April 2019. https://goo.gle/2kUzf4I
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  12. 26. Sept.

    Overheard at

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  13. 26. Sept.

    Video is more than an awareness play. New research shows that people engage with it throughout the journey. Advertisers should too.

    Engage with video Source: “Your customers use video throughout the entire journey. Do you?” September 2019. https://goo.gle/2lxLt3D
    3 Retweets 4 Gefällt mir
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  14. 26. Sept.

    You need more than a one-dimensional view of your audience to deliver effective ads. Here’s why you need to dig deeper.

    Uncover unexpected insights Source: “We analyzed 75,000 YouTube campaigns. Here’s what we learned about using demographic data,”September 2019. https://goo.gle/2mUMMKb
    1 Antwort 1 Retweet 9 Gefällt mir
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  15. hat retweetet
    23. Sept.

    Online video is vital for driving results across the entire purchase journey. Discover more insights from our research with and →

    2 Antworten 15 Retweets 21 Gefällt mir
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  16. 25. Sept.

    Four steps to an unskippable video ad in two minutes? Yes, indeed. Here’s your quick tutorial for creative optimization.

    6 Retweets 12 Gefällt mir
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  17. 25. Sept.

    We worked with to showcase some of the most successful narrative structures. Discover how you can create the same.

    Spark curiosity Source: “It’s time to reinvent the way stories are told. Here are 3 proven approaches to try,” July 2019. https://goo.gle/2l8KdUl
    3 Retweets 3 Gefällt mir
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  18. 24. Sept.

    Overheard today at .

    4 Antworten 7 Retweets 18 Gefällt mir
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  19. 24. Sept.

    The key to creating more effective ads? Uncovering audience interests and behaviors. Dive into the new Find My Audience tool.

    Look beyond demographics Source: “Find my audience,” September 2019. https://goo.gle/2kYTXAv
    3 Retweets 14 Gefällt mir
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  20. 24. Sept.

    Google’s believes that the explosion of touchpoints along the customer journey means more opportunity. Learn why.

    Shape the customer journey Source: “When creative and media come together, sparks fly,” September 2019. https://goo.gle/2la5uwF
    1 Antwort 3 Retweets 8 Gefällt mir
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