Factors influencing interest of Slovak consumers' in organic dairy products
Abstract
The aim of the article is to analyse the dependency of selected factors (age category, level of income and gender) on consumers' willingness to buy organic dairy products. The primary research based on the electronic interview survey carried out on the sample of 203 Slovak respondents of all ages, in different social situations and with different views on the issue. The questionnaire consisted of seven sorting questions and six questions addressed consumers' perception of organic dairy products and the reasons for their purchase or rejection. For evaluation the Chi square test of square contingency was used. Results were sorted into tree parts. The aim of the firts part of research was to find out whether there is a dependency between the age category of the respondents and whether they are buying organic dairy products. Results showed that the age category of the respondents and purchase of organic dairy products are independent. The second part of the research based on the examination of the dependency between the level of income of the respondents and their willingness to pay for organic products. In this case we confirmed the dependency between the customers' average income per month and their willingness to pay for organic dairy products. Last but not least, the dependency between the reasons that would discourage consumers from buying organic dairy products and their gender was examined. The results of analysis clearly showed that these two variables are independent. Despite generally persisted opinions that food of daily consumption in bio quality (organic) is mainly bought by women of specific age categories (joung independent woman after graduation, mothers on maternity leave) we can confirm just the significance of the impact of customers' average income per month on their willingness to pay for these high quality and therefore expensive products.
References
Benda-Prokeinová, R., Dobeš, K., Mura, L., Buleca, J. 2017. Engel's Approach as a tool for estimating consumer behaviour. Economics, vol. 20, no. 2, p. 15-29. https://doi.org/10.15240/tul/001/2017-2-002
Benda-Prokeinová, R., Hanová, M., 2016. Consumer’s behavior of the foodstuff consumption in Slovakia. Procedia - Social and Behavioral Sciences, vol. 220, p. 21-29. https://doi.org/10.1016/j.sbspro.2016.05.465
Cafiero, C., Nord, M., Viviani, S., Del Grossi, M. E., Ballard, T., Kepple, A., Miller, M., Nwosu, Ch. 2016. Methods for estimating comparable rates of food insecurity experienced by adults throughout the world. Technical Report, of Food and Agriculture Organization of the United Nations (FAO), Rome : 2016. Available at: http://www.fao.org/3/a-i4830e.pdf
Carroll, A. B., Buchholtz, A. K. 2008. Business & Society – Ethics and Stakeholder Management. 7th ed. USA : Western Cengage Learning. 970 p. ISBN 978-0-324-56939-1.
Ferreiro, T., Gayoso, L., Rodríguez-Otero, J. L. 2015. Milk phospholipids: Organic milk and milk rich in conjugated linoleic acid compared with conventional milk. Journal of Dairy Science, vol. 98, no. 1, p. 9-14. https://doi.org/10.3168/jds.2014-8244
Hamzaoui Essoussi, L., Zahaf, M. 2009. Exploring the decision-making process of Canadian organic food consumers: Motivations and trust issues. Qualitative Market Research, vol. 12, p. 443-459. https://doi.org/10.1108/13522750910993347
Janssen, M. 2018. Determinants of organic food purchases: Evidence from household panel data. Food Quality and Preference, vol. 68, p. 19-28. https://doi.org/10.1016/j.foodqual.2018.02.002
Kozelová, D., Országhová, D., Matejková, E., Fikselová, M., Horská, Ďurdíková, D., Matysik-Pejas, R. 2018. Eggs and their consumption affected by the different factors of purchase. Potravinarstvo Slovak Journal of Food Sciences, vol. 12 , no. 1, p. 570-577. https://doi.org/10.5219/944
Kubicová, Ľ., Predanocyová, K., Kádeková, Z. 2019. The importance of milk and dairy products consumption as a part of rational nutrition. Potravinarstvo Slovak Journal of Food Sciences, vol. 13, no. 1, p. 234-243. https://doi.org/10.5219/1050
Kurajdová, K., Táborecká-Petrovičová, J., Kaščáková, A. 2015. Factors Influencing Milk Consumption and Purchase Behavior Evidence from Slovakia. Procedia Economics and Finance, vol. 34, p. 573-580. https://doi.org/10.1016/S2212-5671(15)01670-6
Madrakhimova, F. 2013. History of Development of Corporate Social Responsibility. Journal of Business and Economic. USA: Academic Star Publishing Company. vol. 4, no. 6, p. 509-520. Available at: http://www.academicstar.us/UploadFile/Picture/2014-6/201461410571606.pdf
Michalek, J., Ciaian, P., Pokrivčák, J. 2018. The impact of producer organizations on farm performance: The case study of large farms from Slovakia. Food Policy, vol. 75, p. 80-92. https://doi.org/10.1016/j.foodpol.2017.12.009
Moore, D. S. 2006. The Basic Practice of Statistics. 4th Ed. USA : W. H. Freeman, 728 p. ISBN: 978-0716774785.
Mura, L., Buleca, J. 2014. Trends in international business of the Slovak small and medium food enterprises. Procedia-Social and Behavioral Sciences, vol. 110, p. 905-912. https://doi.org/10.1016/j.sbspro.2013.12.936
Nagyová, Ľ., Andocsová, A., Géci, A., Zajác, P., Palkovič, J., Košičiarová, I., Golian, J. 2019. Consumers' awareness of food safety. Potravinarstvo Slovak Journal of Food Sciences, vol. 13, vol. 1, no. 1, p. 8-7. https://doi.org/10.5219/1003
Salou, T., van der Werf, H., Levert, F., Forslund, A., Hercule, J., Le Mouel, Ch. 2017. Could EU dairy quota removal favour some dairy production systems over others? The case of French dairy production systems. Agricultural Systems, vol. 153, p. 1-10. https://doi.org/10.1016/j.agsy.2017.01.004
SO SR, 2019. DATAcube. Available at: http://datacube.statistics.sk/#!/view/sk/VBD_SLOVSTAT/pl2019rs/Hrub%C3%A1%20%C5%BEivo%C4%8D%C3%AD%C5%A1na%20produkcia%20pod%C4%BEa%20komod%C3%ADt%20%5Bpl2019rs%5D
Sogari, G., Corbo, C., Macconi, M., Menozzi, D., Mora, C. 2015. Consumer attitude towards sustainable-labelled wine: An exploratory approach. International Journal of Wine Business Research, vol. 27, p. 312-328. https://doi.org/10.1108/IJWBR-12-2014-0053
Ubrežiová, A., Horská, E. 2011. Perception and Approach towards Corporate Social Responsibility in SMEs: Case Study of Slovak and Czech Republic. In: PEFnet 2011 "European Scientific Conference of Ph.D. Students, Brno, p. 1-7.
Ubrežiová, I., Gurská, S. 2012. International Management and Entrepreneurship. Nitra : SUA, 2012. 67 p. ISBN 978-80-552-0941-8.
Wachter, J. M., Reganold, J. P. 2014. Organic Agricultural Production: Plants. In Van ALfen, N. K. Encyclopedia of Agriculture and Food Systems. Reference Module in Food Science, p. 265-286. https://doi.org/10.1016/B978-0-444-52512-3.00159-5
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
