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Official Blog
Broadcast Yourself
Royal Wedding 2018: Livestreaming to romantics everywhere
Wednesday, May 23, 2018
On Saturday, people from all over the world watched the wedding of Britain's Prince Harry and Meghan Markle. The new Duke and Duchess of Sussex wowed their global audience with
sweet moments
, all-star guests, and some
funny faces
along the way. So that people everywhere could join together to watch this royal union, the live stream of this landmark wedding was available to view on
The Royal Family Channel
.
And wow, did people tune in!
Incredibly, the Royal Wedding livestream was viewed 11.2 million times while live. At peak viewership, there were 1.29 million people watching simultaneously as Harry and Meghan exchanged vows, making this the fifth most popular event ever streamed on YouTube. And the total views from May 19, 2018, to date reached 32 million as people from every continent tuned in to see the ceremony, procession, video highlights and the married couple’s first kiss.
Viewership was the highest in the U.K. and the U.S., but people everywhere were donning fascinators and getting in the wedding spirit. The top five countries viewing the live event online were:
United Kingdom
United States
Germany
Russia
Australia
And for those who missed it but would still like a peek at this next chapter of royal history, you can see the video highlights available on
The Royal Family Channel.
YouTube Music starts rolling out today: 6 reasons you're gonna like it
Tuesday, May 22, 2018
Last week we
announced
the new YouTube Music. Today, we’re excited to start rolling out early access of the new YouTube Music in the U.S., Mexico, Australia, New Zealand and South Korea. To be the first to know when it’s available for you, head to
music.youtube.com/coming-soon
.
Here are six reasons we think you’re gonna
like it
:
It’s ALL here.
Not just music videos, but official albums, singles, remixes, live performances, covers and hard-to-find music you can only get on YouTube.
Recommendations built for you.
A home screen that dynamically adapts to provide recommendations based on what you’ve played before, where you are and what you’re doing. At the gym
workin’ on that fitness
? Escaping during your commute? The right music is right here, built just for you.
Thousands of playlists
across any genre, mood or activity. Try “
Blogged 50
” to discover new music or “
Indie Under Pressure
” to get the heart rate going.
Smart search
so we’ll find the song, even if you can’t remember what it’s called. “That rap song with flute”?
We got you.
You can also search by lyrics (even if they’re wrong). It’s “
Starbucks lovers
,” right?
The hottest videos.
We’ll keep you on top of what’s hot! The hottest videos in the world right now are right there, on their own dedicated Hotlist screen. Today in the U.S., it features Anderson.Paak, Jessie Reyez, and G-Eazy.
No internet? No problem.
Paid members can download music and listen ad-free and in the background. Plus, your Offline Mixtape automatically downloads songs you love just in case you forgot to.
To the Google Play Music users out there, nothing will change - you’ll still be able to access and add to all of your purchased music, uploads and playlists in Google Play Music just like always. For additional information on what we announced last week, be sure to check out our
blog
.
We can’t wait for music fans across the globe to get their hands on YouTube Music! If you’re interested in learning more and getting access, head to
music.youtube.com/coming-soon
.
Elias Roman, Product Manager, YouTube Music, recently played "
Miranda Lambert - Little Red Wagon.
"
Watch Prince Harry and Meghan Markle tie the knot this Saturday
Friday, May 18, 2018
Cross-posted from the
Official Google Blog
Tomorrow people from all over the world will tune in to watch the wedding of Britain's Prince Harry and Meghan Markle.
To give people everywhere a chance to join together and celebrate this royal union, on Saturday, May 19, the ceremony will be live streamed on the
Royal Family's official YouTube channel
.
The live stream will follow the wedding procession, marriage ceremony at Windsor Castle, and wedding day happenings along the way. Afterwards, the footage will be reshown so that people can enjoy this wonderful event no matter their location or time zone.
Whether you’re from Blighty or anywhere else on the globe, all eyes will be on St. George’s Chapel in Windsor Castle this Saturday to see this next chapter of royal history.
YouTube Shines a light on next generation of superstars with Artist on the Rise program
Friday, May 18, 2018
Colombian-Canadian singer-songwriter Jessie Reyez debuts as first YouTube Artist on the Rise
Many fans can tell you about the first time they heard an incredible new song or watched a groundbreaking video from a musical newcomer. Some of the most memorable moments with artists happen early. That’s why we aimed to capture those moments with last year’s launch of Artist on the Rise on YouTube’s Trending tab, which spotlights three songs from emerging artists every week.
To support and help more artists get discovered at every phase of their career, today we’re expanding the Trending tab feature with the launch of a new monthly program called Artist on the Rise.
The program will promote a diverse lineup of music’s most important new voices across all genres, connecting them with fans worldwide through in-product promotion and programming, out-of-home, social and fan events at YouTube Spaces. The Artist on the Rise Trending tab will also continue to feature three songs a week from emerging artists that are making a significant impact on YouTube.
The program’s first Artist on the Rise is Jessie Reyez, a 27-year-old Colombian-Canadian singer-songwriter signed to Island / FMLY and known for her smoky voice, outspoken lyrics and soulful R&B hooks. She's grown from an aspiring artist covering hits like
Adele's "Hello,"
to become a star in her own right, receiving the
Juno Award for Breakthrough Artist
of the year and partnering with Calvin Harris on the track
"Hard to Love."
In true YouTube fashion, she's cultivated a loyal fanbase over the years, racking up 22.6 million views for her
breakout hit "Figures."
2018 will be a huge year for Jessie – if you don't know her now, you will soon.
To check out more from Jessie Reyez, head to her story on the
YouTube for Artists blog
and stay tuned on the Artist blog and @YouTubeMusic’s socials for future updates on YouTube's Artist on the Rise program.
-- YouTube Music
YouTube Music, a new music streaming service, is coming soon
Wednesday, May 16, 2018
From Beyonce’s livestream at Coachella to landmark videos like “
Despacito
,” “
New Rules
” and “
This Is America
,” more than 1 billion music fans come to YouTube each month to be part of music culture and discover new music. It’s also where over 2 million artists come to share their voices and art with the world. YouTube is where artists and fans connect: creating and discovering a world of music.
But YouTube was made for watching, which meant fans have had to jump back and forth between multiple music apps and YouTube. Those days will soon be over. On Tuesday, May 22, we’ll begin rolling out YouTube Music, a new music streaming service made for music on top of the magic of YouTube: making the world of music easier to explore and more personalized than ever. Whether you want to listen, watch or discover, it’s all here.
YouTube Music is a new music streaming service made for music: official songs, albums, thousands of playlists and artist radio plus YouTube’s tremendous catalog of remixes, live performances, covers and music videos that you can’t find anywhere else - all simply organized and personalized. For the first time, all the ways music moves you can be found in one place.
So what is YouTube Music exactly?
A new music streaming service from YouTube
A reimagined mobile app and brand new desktop player that are designed for music.
YouTube Music has thousands of playlists, the official versions of millions of songs, albums, artist radio and more, in addition to all the music videos people expect from YouTube.
Find more of the music you’re looking for
Remixes, covers, live versions as well as deep cuts you can’t find anywhere else – from the biggest artists in the world to freshest voices breaking through.
New and iconic videos from "
God’s Plan
" and "
Havana
" to "
Thriller
," "
Sledgehammer
," and more.
YouTube Music search works even if fans don’t know exactly what they’re looking for … we’ll find it if they describe it (try “
that hipster song with the whistling
”) or give us some lyrics (try “
I make money moves
”).
Effortlessly discover new music
YouTube Music’s personalized home screen dynamically adapts to provide recommendations based on people’s listening history, where they are and what they’re doing. At the airport? We’ll recommend something relaxing before the flight. Entering the gym? We’ll suggest some beats to get the heart-rate going.
Thousands of playlists built to help you discover new music. That means no matter what kind of music you like, where you are, what you’re doing, or what mood you’re in, you can easily find the right playlist for that moment.
While fans can enjoy the new ad-supported version of YouTube Music for free, we’re also launching YouTube Music Premium, a paid membership that gives you background listening, downloads and an ad-free experience for $9.99 a month.
To extend the features of YouTube Music Premium beyond the music app, we’re soon introducing
YouTube Premium
, the new name for our YouTube Red subscription service. YouTube Premium includes ad-free, background and offline across all of YouTube, as well as access to all YouTube Originals including
Cobra Kai
,
Step Up: High Water
and
Youth & Consequences
. YouTube Premium will continue to provide an ad-free experience, background play, and downloads across the millions of videos on YouTube. But because it includes our brand new YouTube Music service, the price will be $11.99 for all new members.
Current YouTube Red and Google Play Music subscribers in the U.S., Australia, South Korea, New Zealand and Mexico will continue to get the features they already enjoy at the same price they pay today. Google Play Music subscribers in all other countries will automatically have access to YouTube Music Premium as soon as it becomes available there. And if you use Google Play Music, nothing will change -- you’ll still be able to access all of your purchased music, uploads and playlists in Google Play Music just like always.
Starting Tuesday, we're rolling out early access to the new YouTube Music experience in the U.S., Australia, New Zealand, Mexico and South Korea*. It will expand more broadly in the coming weeks. We’ll also soon be launching in Austria, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland and the United Kingdom. If you want to know when the new YouTube Music is available in your country, head to
music.youtube.com/coming-soon
and let us know you’re interested.
Elias Roman, Product Manager - YouTube Music, recently listened to
In Due Time by Outkast
*South Korea will only offer the YouTube Premium membership, not YouTube Music Premium.
Introducing YouTube Premium
Wednesday, May 16, 2018
Since launching YouTube Red in 2015, we’ve been thrilled with how people are enjoying the service, whether it’s downloading videos for a flight, binging the first season of
Cobra Kai
, or listening to the wide breadth of ad-free music. As part of ongoing enhancements to the member experience, today we’re excited to announce that YouTube Red is becoming YouTube Premium!
The new YouTube Premium includes:
The new YouTube Music: ad-free, with background listening and downloads
More, bigger original series and movies
Ad-free, background play, and downloads across YouTube
It’s all coming soon to even more countries.
YouTube Music
The new
YouTube Music
is a music streaming service that combines music listening with the magic of YouTube: making the world of music easier to explore and more personalized than ever. YouTube Music includes a reimagined mobile app and brand new desktop player that are designed for music.
YouTube Premium unlocks the full YouTube Music experience: ad-free music, background listening, and downloads.
YouTube Originals
With YouTube Premium, you’ll get access to the full slate of YouTube Originals, including recent hits like the Karate Kid-inspired series,
Cobra Kai
, the dance drama,
Step Up: High Water
, and upcoming series like the sci-fi thriller,
Impulse
, and
Liza Koshy's
Liza on Demand.
More new Originals from around the globe are on the way—featuring comedies, dramas, reality series and action adventure shows from the U.K., Germany, France, Mexico, and more.
Ad-free, background play, and downloads across YouTube
YouTube Premium will continue to provide an ad-free experience, background play, and downloads across the millions of videos on YouTube, which simultaneously supports our incredible creators and artists.
Pricing and Availability
YouTube Premium rolls out soon in existing markets: the United States, Australia, New Zealand, Mexico, and South Korea*. It’s also coming soon to new markets: Austria, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland, and the United Kingdom. We look forward to more expansion throughout 2018 and beyond.
YouTube Premium will be available for $11.99 per month (U.S. price) or you can unlock the full experience of the new YouTube Music by itself with Music Premium for $9.99 per month (U.S. price).
When YouTube Premium launches, YouTube Red and Google Play Music subscribers (including family plans) in the U.S., Australia, South Korea, New Zealand, and Mexico will automatically receive access at their current price. A new member can also secure this price ($9.99 in the U.S.) by joining now at
youtube.com/red
. If this price ever changes, we'll be sure to give you plenty of notice.
Google Play Music subscribers in all other countries will automatically receive access to YouTube Music Premium at their current price as soon as it becomes available there. Nothing is changing with Google Play Music - you'll still be able to access all of your purchased music, uploads and playlists in Google Play Music just like always.
*South Korea will only offer YouTube Premium at the current price of YouTube Red.
Meet the 2018 Creators for Change Global Ambassadors
Tuesday, May 8, 2018
Today, we welcome 47 incredible creators to the YouTube Creators for Change program as the 2018 class of Ambassadors. This global initiative, which we kicked off in
2016
, spotlights inspirational creators who use YouTube’s global reach to change conversations around tough issues and make a truly positive impact on the world. Chosen for their passion and dedication to creating social change, these YouTube creators come from over 16 countries and represent a combined audience of 20 million fans:
The 2018 class features 31 new creators as well as 16 creators from last year’s program (those returning are distinguished with a *):
[Australia]
L-FRESH the LION
*,
Sarah Grimstone
[Brazil]
Nátaly Neri
,
Muro Pequeno
[Canada]
Rossana from Eh Bee Family
,
AsapSCIENCE
[France]
Swann Périssé
*,
HugoDecrypte
,
Lea Camilleri
[Germany]
MaximNoise
,
Datteltäter
*,
ImJette
*,
Diana zur Löwen
[India]
MostlySane
,
Girliyapa
,
Niharika Nim
*
[Indonesia]
Gita Devi
*,
Jovi Hunter
*,
Film Maker Muslim
*,
Cameo Project
*,
Duo Harbatah
[Malaysia]
The MingThing
[MENA]
Fly With Haifa
,
Maha AJ
*,
Shog AL Maskery
*,
Muaz Osman
,
Omar Farooq
,
Raneem Al Muhandis
[Mexico]
Victoria Volkóva
[Philippines]
Janina Vela
[Singapore]
Ministry of Funny
[Thailand]
Picnicly
[Turkey]
İlker Gümüşoluk
*
[United Kingdom]
Humza
*,
Jazza John
,
SuperSamStuff
*,
Riyadh K
,
BENI
*,
Fun for Louis
,
Myles Dyer
*,
MyPaleSkin
[United States]
Jouelzy
,
Yasmany Del Real
,
Beleaf in Fatherhood
,
Subhi Taha
*,
Jubilee Media
,
Hallease
As part of
our $5M investment in this program
, these creators will receive support from YouTube through a combination of project funding, mentorship opportunities, and ongoing production assistance at our YouTube Spaces. They’ll also join us for our second annual Social Impact Camp at YouTube Space London this summer. The Social Impact Camp is an exclusive two-day-long camp featuring inspirational speakers, video production workshops, and mentorship opportunities with experts as well as time for the Ambassadors to connect with one another.
We’re also joining forces with the
United Nations Development Programme (UNDP)
and social change agency
Love Frankie
to support YouTube creators from the Asia-Pacific region who are passionate about creating social impact and tackling tough issues through their videos. First up for this new partnership will be a series of Boot Camps in Australia, Indonesia, Malaysia, Philippines and Thailand between June - November 2018 where local creators will workshop creating content about local issues alongside experts such as NGOs, academic authorities, and subject matter specialists. Following these Boot Camps, select local creators will participate in a three-month Academy Program that includes mentoring from Creators for Change Ambassadors, local experts, and NGOs to help produce informed, high-quality content that resonates in their countries.
Over the next few months, the 2018 Creators for Change Ambassadors will kick off projects addressing hate speech, xenophobia and/or extremism through different creative forms, such as a series celebrating the Black community within Brazil and a video project that creates awareness about the negative impact that hate speech can have on mental and physical well-being. There are many more incredible ideas in the works -- we can’t wait to share more from these inspiring YouTube role models soon.
To the creators who are joining us as 2018 Ambassadors: thank you. We’re humbled to be working with you on sharing your messages of hope and tolerance.
-- Juniper Downs, Head of YouTube Public Policy
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