Think with Google

Find Out How You Stack Up to New Industry Benchmarks for Mobile Page Speed

Fri, 24 Feb 2017 00:00:00 GMT

Consumers are more demanding than ever before. And marketers who are able to deliver fast, frictionless experiences will reap the benefits. Global Product Lead Daniel An set out to help marketers better understand how various industry sectors are performing when it comes to mobile page speed.

Find Out How You Stack Up to New Industry Benchmarks for Mobile Page Speed

Fri, 24 Feb 2017 00:00:00 GMT

Why Mobile Page Speed Is a Visual Designer's Problem

Fri, 24 Feb 2017 00:00:00 GMT

Visual designers' goals haven't changed much in the last two decades, but the media in which they work has evolved rapidly. Jason Cohen, global technical lead at Google, explains how designers can have an outsize impact on mobile page speed—and why marketers should care.

Winning the Consumer Electronics Shopping Moments That Matter

Fri, 24 Feb 2017 00:00:00 GMT

New data shows how marketers can engage consumer electronics shoppers in their micro-moments. Below, we outline the key moments brands must own.

Google Unmasks the Skin Care Trends of 2017

Thu, 23 Feb 2017 00:00:00 GMT

Skin care marketers, product developers, and beauty mavens of all stripes need to know what's popular in their industry—and what consumers will obsess over next. In this exclusive report, gain insights about skin care trends from Google Search data across three major markets: the U.S., France, and Japan.

The Case for Diversity in Advertising

Thu, 23 Feb 2017 00:00:00 GMT

Recent research with Ipsos shows black millennials want to see more inclusive advertising that supports more diverse media. YouTube's Director of Diverse Marketing Oona King challenges advertisers to meet their expectations, while making the business case for diversity in advertising.

What Black Millennials on YouTube Want From Advertisers

Fri, 17 Feb 2017 00:00:00 GMT

Diversity in ads hasn’t kept pace with diversity in audiences. Black millennials—a highly engaged demographic on YouTube—want to see more inclusive advertising. This Black History Month, we asked five of the top #YouTubeBlack creators how brands can do better.

Jeff Smith’s County Chevrolet Goes All in on Digital—and New Car Sales Jump 50%

Wed, 15 Feb 2017 00:00:00 GMT

Jeff Smith’s County Chevrolet has undergone a revolution—a marketing revolution, that is. The small-town dealership went from primarily using traditional media to going all in on digital. Thanks to high-impact digital efforts and making the car the star of its website, sales are up 50%.

The 5 Key Wireless Shopping Moments Brands Should Win

Wed, 15 Feb 2017 00:00:00 GMT

For telecom-wireless brands wanting to drive growth, responding to consumers' needs in the moments they turn to mobile is critical. We explore how shoppers behave in five key micro-moments to help brands better understand the consumer decision-making process and win the moments that matter.

Kia Is the 2017 YouTube AdBlitz Champion

Wed, 15 Feb 2017 00:00:00 GMT

Putting Data-Driven Targeting to the Test With Six Canadian Brands

Wed, 15 Feb 2017 00:00:00 GMT

Data can help us understand what people want—and how to reach them. The key is knowing which signals to listen to. Here we have results from tests that determined whether advanced data-driven targeting improved brand and conversion metrics for six Canadian brands. The short version: It did.

'All Killer, No Filler': The Next Web finds the right message with Google Optimize 360

Wed, 15 Feb 2017 00:00:00 GMT

Winning the Wireless Shopping Moments that Matter

Wed, 15 Feb 2017 00:00:00 GMT

Nearly a third of wireless shoppers start their journey unsure of which carrier to select. For wireless providers, there are enormous opportunities to win key digital shopping moments and convert consumers. Google uncovered the five shopping moments brands should own.

Mindset Matters: How Leading Marketers Are Driving Growth

Sat, 11 Feb 2017 00:00:00 GMT

As marketers plan for a future that is increasingly focused on mobile, they need to let go of traditional measurement practices. New research from Econsultancy and Google shows how leading marketers are using smarter measurement to drive growth.

The Extra Mile: 4 Resolutions for Australian Marketers From the Top YouTube Ads in 2016

Mon, 06 Feb 2017 00:00:00 GMT

The most-watched YouTube ads of 2016 lend a few lessons. Here, Kate Stanford, director of YouTube ads marketing, shares what the best advertisers on YouTube did to go the extra mile and top the Year-End YouTube Ads Leaderboard. Consider these food for thought for your 2017 resolutions.

Dealing With Data: Today's Marketing Analytics Challenges and Opportunities

Fri, 03 Feb 2017 00:00:00 GMT

Savvy marketers know that marketing analytics is the ticket to better decisions and stronger results, but many still struggle with shoring up that foundation. When it comes to making the most of data, organizations must get their information in order if they want to turn insights into action.

Creativity in Constraint: Unlock New Forms of Storytelling With 6-Second YouTube Bumper Ads

Thu, 02 Feb 2017 00:00:00 GMT

As part of this year's Sundance Film Festival, YouTube challenged agency creatives and filmmakers to tell a video story in just six seconds. The request proved an amazing catalyst for innovative storytelling. Tyranny of the blank page? You've just met your video match.

Unskippable Labs: Testing Video Ad Lengths With Netflix

Thu, 02 Feb 2017 00:00:00 GMT

How much does ad length matter? Most TV ads are 30 seconds long, and YouTube has pioneered a new age of impactful long-form ads. So we wanted to know: What about short ads? How would they stack up? Could they convey a story and drive brand metrics for a company frequently launching new products?

Three Ways Mobile Is Changing Canadians' Expectations

Wed, 01 Feb 2017 00:00:00 GMT

At this point, most Canadian brands have some presence on mobile. But it's not enough. Consumer expectations are higher than ever—and the sky's the limit for brands that can raise their game and provide delightful experiences in people’s moments of need.

Micro-Moments Guide: How Australians Find and Choose Health Services

Wed, 01 Feb 2017 00:00:00 GMT

Click-to-call is the new house call for Australians looking for health service providers, as Aussies turn to mobile to find help for everything from toothaches to tendonitis. We’ve put those intent-rich moments under the microscope and have new insights into how practitioners can connect.

Micro-Moments Guide: How Australians Find and Choose Professional Services

Wed, 01 Feb 2017 00:00:00 GMT

Here's a new one: What do lawyers and tax accountants have in common? They're both found and researched online! Here's new insight into where and how Australians research professional services—and how businesses can connect at each point in the journey.

Micro-Moments Guide: How Australians Choose Big-Ticket Furniture

Wed, 01 Feb 2017 00:00:00 GMT

When Australians shop for big-ticket furniture items such as sofas, side tables, and shelves, their smartphones are their go-to assistants. For retailers, this creates big opportunities to be present and be useful in shoppers' intent-rich moments.

Micro-Moments Guide: How Australians Plan Their Travel

Wed, 01 Feb 2017 00:00:00 GMT

When Australians look to hit the road, they turn to mobile for inspiration, to plan, and for trip must-dos. All along the way, there are opportunities for tour operators and travel businesses of all kinds to meet consumers in intent-rich moments.

Micro-Moments Guide: How Australians Choose Apparel and Accessories

Wed, 01 Feb 2017 00:00:00 GMT

Researching and purchasing apparel on mobile has come into fashion—and it's sure to last through this season and many more to come. Here's the latest research on what your business can do to meet shoppers in the mobile moments that matter.

Micro-Moments Guide: How Australians Choose Home Services

Wed, 01 Feb 2017 00:00:00 GMT

In part two of our micro-moments series, we have new research on how Australians find and choose home services providers. We also have practical actions your business can undertake to reach—and win over—consumers when they turn to their smartphones.

Micro-Moments Guide: How Businesses Can Be There and Be Useful for Australians

Wed, 01 Feb 2017 00:00:00 GMT

Mobile has changed the way Australians find plumbers, buy swimwear, and pick out new sofas. They use their phones as personal aides to research and make choices in countless micro-moments throughout the day. For Australian businesses, this means new opportunities to connect through the entire customer journey. This guide will help Australian businesses be there in the moments that matter most. Covering categories from travel to professional services and retail to home services, the guide has new research and actionable steps for businesses and marketers.

The Top Super Bowl Ads on YouTube, By the Numbers

Fri, 27 Jan 2017 00:00:00 GMT

The Super Bowl is an extreme test—and not just for the athletes. Brands hustle hard, creating ads that can resonate as loudly as the action on the field. In this 10-year anniversary report, revisit the top Super Bowl ads on YouTube and explore viewer trends and potential drivers for future growth.

3 Ways Football Culture Plays Out on YouTube

Fri, 27 Jan 2017 00:00:00 GMT

When you hear "Super Bowl," you might think of the big game playing out on your TV screen. But there's a sizeable football culture that unfolds on YouTube too—before, during, and well after kickoff. Check out the three football content trends we're currently following on YouTube.

Creativity in Constraint: Unlock New Forms of Storytelling With 6-Second YouTube Bumper Ads

Thu, 26 Jan 2017 00:00:00 GMT

Video Planning for the Digital World, From IPG Mediabrands Canada's CEO

Thu, 26 Jan 2017 00:00:00 GMT

"Consumer behaviour often moves faster than the industry can respond to it," says Harvey Carroll, CEO of IPG Mediabrands Canada. But he's determined to do his part, offering thoughts in this guest column on platform-neutral video planning and how to show clients the benefits of new platforms.