Apple

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iPhone 12 Pro

It's a leap year.

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iPhone 12 Pro

Pre-order now

Available 10.23

iPhone 12 Pro Max

Pre-order starting at 5:00 a.m. PST on 11.6

Available 11.13

iPhone 12

Blast past fast.

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iPhone 12

Pre-order now

Available 10.23

iPhone 12 mini

Pre-order starting at 5:00 a.m. PST on 11.6

Available 11.13

HomePod mini

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iPad Air

Powerful. Colorful. Wonderful.

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Apple Watch Series 6

The future of health is on your wrist.

Learn more Buy

Coming this fall

Apple One

Bundle up to six Apple services.¹ And enjoy more for less.

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Coming late 2020

Apple Fitness+

A new fitness experience powered by Apple Watch.

Learn more

Apple Card

Get 3% Daily Cash back on purchases from Apple when you use Apple Card.

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Apple TV plus

From the makers of Sesame Street, Helpsters

Watch the new episodes

Apple

iPhone 12 Pro

It's a leap year.

iPhone 12

Blast past fast.

HomePod mini

iPad Air

iPad Air

Powerful. Colorful. Wonderful.

Apple Watch Series 6

The future of health is on your wrist.

Apple One

Bundle up to six Apple services.1 And enjoy more for less.

Apple Fitness+

A new fitness experience powered by Apple Watch.

Apple Card

Get 3% Daily Cash back on purchases from Apple when you use Apple Card.

Apple TV plus

From the makers of Sesame Street, Helpsters

Bundle up to six Apple services.¹ And enjoy more for less.