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The TikTok community has truly come together this year to bring sunshine and positivity to those around them – through comedic relief, artists whose music inspired dance challenges the world round, an

TikTok offers brands a unique opportunity to connect with customers and fans who generate content involving their products. When Doggface208 went viral while drinking juice, Ocean Spray set the standa

Miley will go LIVE on TikTok at 11/26 at 8:30pm PT / 11:30pm ET to preview her new album Plastic Hearts  At TikTok, we are proud to be a major source of music discovery for our community, many of who

TikTok and Elton John AIDS Foundation have announced a unique partnership for World AIDS Days on 1 December.  The collaboration will reach millions globally in the TikTok community, helping raise awar

By Joshua Goodman, Director of Product, Trust and Safety, TikTok  TikTok's mission is to inspire creativity and bring joy. At the heart of our mission is a commitment to inclusivity because people nee

TikTok is home to hundreds of millions of people, from dancers, teachers, and comedians to artists, postal workers, delivery drivers, and more. Since the beginning, TikTok's goal has always been to cr

Undertaker, one of the most iconic Superstars in WWE history and a pop culture phenomenon, made his official debut on TikTok today. In his first-ever TikTok video, the “Phenom” watches on as his wife

Discovery is at the heart of the TikTok experience, making it easy for our community to explore new videos and creators they love from across the TikTok universe. We’re now putting that discovery at y

TikTok users capture moments of regret with #OhNo! Take a deeper look at content form this trend in addition to top videos, creators, songs, and effects.  Current Top Trend: #OhNo A combination of mus

Pumpkin carving and candy eating have concluded and now that we're well into November, it's time to pull out the decorations to begin our celebration of the holiday season. To kick off this special ti

By Tracy Elizabeth, Global Minor Safety Policy Lead, and Alexandra Evans, Head of Child Safety Public Policy, Europe Parenting a teen's digital life can be daunting, and we often hear that parents and

TikTok users celebrate their #ComingOfAge with a spoof of teen movies! Take a deeper look at content form this trend in addition to top videos, creators, songs, and effects.  Current Top Trend: #Comin

Time doesn’t feel like it’s moving at a usual pace, but one consistent reminder to help people notice the change of months is a concept called "seasons." Among those seasons, none has a flair for dram

Bringing joy to the people who tune into TikTok is at the heart of TikTok's mission. Some like watching the latest memes, learning a new recipe, or discovering a hit song. So today, just in case you’r

TikTok, the short-form video app with a mission to inspire creativity and bring joy, announces a new agreement with Sony Music Entertainment (SME) to make songs from SME’s roster of global superstars

The Black creators, artists, entrepreneurs, and brand partners on TikTok have touched people around the world, and they have helped make TikTok the joyful and creative community we aspire to be. We co

Every November, the U.S. recognizes Native American Heritage Month to educate and enhance understanding of the diversity and long history of Indigenous and Native American people across the United Sta

Halloween is here and that means everyone is enjoying a healthy dose of spooky season. Whether it's dressing up, catching a scary movie, visiting a haunted house, or hopping on #HorrorTok to watch hun

Halloween might be a bit different this year, but that doesn't mean we can't have spooktacular fun at home! In fact, TikTok creator @daviddobrik is hosting a virtual costume party on TikTok LIVE tonig