Northern Comfort specialise in high-converting websites for challenger brands

Your website will go live at the half-way point of the project. It’s not the end point. We want to help you build your business, so once the site is live, we stay with you to see how real customers are using it. And then we tweak, A/B test and amend anywhere we can to get the best possible conversion rate. We don’t put the website live and run away and you won’t need to chase us for advice.

Your challenger brand needs growth — any fire needs fuel. Increasing conversions on your website is what we do — but what that brings you is MORE. More customers, more money, more sales. More people on your mailing list, more people who know who you are. More confidence in your products; the ability to expand your range or invest in your team. We bring you measurable growth with clear ROI.

All CRO agencies will A/B test alternative UX based on how people use the site. We all know a streamlined checkout will improve your sales, and we’ll do this too. But unlike other CRO agencies, our optimisation is driven by psychology and data. Which is why we give equal weight to the human factors that affect optimisation — like design, story- telling, copy and photography.

This is because customers decide to buy a product with their heart, not their head. With over 20 years experience, we know that elements of psychology, storytelling and design are just as likely to improve the optimisation of your website. Which is why we’ll advise you to think about A/B testing the packages you offer; or the style of your pages at different times of year; or think about the context in which purchases are made. These changes and experiments — inspired and informed by the human heart, as well as our experience — are how we make real gains for our clients. Just look at our numbers.

If your agency says that your website will be right, first time; or that their expertise is enough to build you a website that’s immediately the best it can be; they’re either arrogant or ignorant. A site can have the very best UX in the world, but customers are not robots and we can never wholly predict their behaviour. Challenger brands typically have a different kind of product, offered in a different way which requires a more
nuanced approach.

We stay with our clients after their site goes live so we can test it with real customers. With the courage and humility to recognise that what we build can be improved upon. There will always be improvements that face and surmount the specific challenges your business faces. And we can’t wait to
get stuck in.

A brand like yours needs to get a specific, mission-driven message across. You, more than the old guard, have a ‘Why’ and a ‘What’. We believe that telling your story is just as important as building your website. Which is why we begin your project by getting our in-house ghost-writer and journalist to interview your founders; delving into your brain to understand not just the what, but the why and the who. Where you are now; where you want to go; why it matters.

Seriously. We’ve lost count of the number of clients we’ve told to build a site using Shopify or Squarespace rather than work with us. We’re never going to oversell or talk you into a software product because we get a cut; or push you into a decision which gives you marginal gains at great expense.

We give you our honest advice, at every stage, because that’s the only way you’ll get the results you need.