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The presented study is the result of the research project ‘Open Online Learning for Digital and Networked Society (3.3-LMT-K-712-01-0189)’, funded by the European Social Fund according to the activity ‘Improvement of researchers’ qualification by implementing world-class R&D projects’ of Measure No. 09.3.3-LMT-K-712 under the grant agreement with the Research Council of Lithuania (LMTLT).

Open access publishing is gaining popularity worldwide. Diffusing research findings in an open access journal offers many benefits to academic authors and institutions, which we will discuss in this article.